AllBright

As Design Director at AllBright I helped pivot the business to digital first. I oversaw the direction of a highly-rated members' app in a 5-week turnaround, that led to a 900% membership increase in the first month. Simultaneously I implemented a new creative strategy and design refresh, making sure that the brand develops with the pace of the digital transformation. This resulted in boosting brand recognition and user loyalty over a staged 6-month rollout period. I led the design team as well as digital global marketing communications and social campaigns for increased reach, significantly boosting brand awareness and engagement and putting AllBright on the radar as a design-led business. Not enough? Read on to find about our newsletter redesign sprint, educational academy courses and more.