My Confused Mind - Logo Brand

  • Marcella Macapani

Since I was 10 years old I have suffered from anxiety, and in 2018 I decided to create a blog to communicate and express my thoughts and feelings. In the process of finding a name that matched the way my mind works, I was always thinking of a name in Portuguese, but it didn't seem to fit. After a few ways and names, this one finally came out ' My Confused Mind'. The years have passed and in 2021, during the pandemic, I decided to change my blog to a podcast, like so many people in the world, this was an escape from everything that we had been through. And to have a podcast I needed a visual identity for my brand. LOGO BRAND: The main idea was to look like some Polaroid frame, without a Polaroid. COLOR: This part was easy because I wanted something that could tell who I am. So I decided to mix the colour of my SUN (Aries), RISING (Gemini), MOON (Aries) and VENUS (Pisces), because there is no better way to know someone by their signs. Having an understanding of all of this, I created two types of logos, deciding if I wanted my face before the brand, or if the brand become my face. And I decided on the second option.