Sue Ryder x Good Agency x Studio PI Illustrators

The OOH and social campaign intends to give the nation the know-how and confidence to help someone they love when they experience a bereavement. At a time where so many people are grieving without support, Sue Ryder’s Grief Kind campaign aims to create a society where people feel comfortable talking about bereavement so that no one goes through grief alone. Grief Kind is based on audience insight which found that people want to better support friends and family who are grieving. Often people don’t know what to say and so end up saying nothing at all and Sue Ryder want to give the nation tangible advice, products and services to solve this societal problem. The cards are illustrated by Frieda Ruh, Gem D’Souza, and Harriet Noble and were developed after extensive audience testing to tap into existing audience behaviours and disrupt a stale market. GOOD worked with the bereavement team at Sue Ryder to develop honest and heartfelt card messages which truly reflect how people feel in these moments. All three cards are intended to be sent to the same bereaved individual over a period of time, as grief has no set timeline. The pack also contains advice on how to be Grief Kind, with prompts about what to write and information on the great and supportive work Sue Ryder does. Read more here! - https://www.goodagency.co.uk/new-work-for-sue-ryder/?utm_campaign=later-linkinbio-studiopi_uk&utm_content=later-21337723&utm_medium=social&utm_source=linkin.bio