About me
From Liverpool, I've lived in London since 2012. I have a 2:1 BA in Public Relations & Marketing, and have worked in PR for 10 years across artists, festivals, events, and more.
Projects
- The New York Times x For Those I Love profile (Print and Online)Working with writer Douglas Greenwood, we set this up over a month long conversation which included fact checking. Here I set up time with the writer, as well as liaised in setting up a photographer that was based in Dublin. I arranged timings through FTIL management and sent any amends plus questions to them too. This ran online on 8th June 2021, then a week later in the International print version of The New York Times. Read the full interview here: https://www.nytimes.com/2021/06/08/arts/
- VICE interview with For Those I LoveRead the full interview here: https://www.vice.com/en/article/y3gvbg/how-david-balfe-confronted-dublins-darkness?utm_source=dlvr.it&utm_medium=twitter For Those I Love - the brainchild of 29 year-old producer, visual artist and multi-instrumentalist David Balfe, his music is reminiscent of the Streets’ night bus poetry. Dave first began work on the project as a chance to write frankly about the struggles he and his friends faced while growing up in north Dublin. Anecdotally and otherwise, For
- 2017 ReBalance LaunchIn August 2017, I assisted in the launch of ReBalance, a 3 year inititave that looks to address gender imbalance in the industry by offering studio time and festival slots to female identified artists, plus sound engineering internships. This gained coverage on such publications as; https://www.nme.com/news/music/festival-republic-initiative-rebalance-2122344 https://noisey.vice.com/en_uk/article/7xxz3a/rebalance-festival-republic-gender-imbalance-music-industry http://www.musicweek.com/live/re
- 2018 Download Festival MonopolyWorking closely with the marketing team, I helped create an official Download Festival version of Monopoly, where I assisted in copy for the Chess/Chance Cards, as well as the names of locations around the board. I also wrote the copy that will be on the back on the box. https://shop.downloadfestival.co.uk/collections/christmas-collection/products/download-monopoly
Projects credited in
- Download Festival's DO.OM Yoga LaunchPress event to launch Download Festival's new on site activity 'DO.OM Yoga' in 2018 Facilitating and managing this launch to celebrate a new on site initiative at the festival, media and influencers were invited to take part in a DO.OM Yoga class, yoga to a form of metal music. Coverage was achieved on a national and regional scale across, TV, radio, print, online and social platforms.
- Breaking alternative event Download Festival into mainstream and lifestyle media.A really fun activation in London, put together with minimal spend. Resulting in some brand new lifestyle press looks for festival from the likes of VICE, Metro, I Paper and tied together with local press at ITV Central angle by following up with activity onsite at the big event. This was completed in my previous role at LD Comms.
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Work history
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Senior PublicistPrescription PR
- London, United KingdomFull Time
Worked across artist campaigns internationally to gain maximum coverage on single, EP, and album releases.
Planned campaign timelines with labels / management
Reports and media management
Pitching and press contact upkeep
Attending live shows and managing guest lists
Labels worked with include Sony Music, Sony Classical, Music For Nations, Run For Cover Records, Winspear, Big Scary Monsters, Secretly Canadian, Royal Mountain Records, Ghostly, Frenchkiss, The Orchard, FatCat Records, SO Recordinfs, Sub Pop, PIAS, Rough Trade, Blue Grape Music, Easy Life, Submarine Cat, September, Clue Records, EMI North, Fuzz Club, Bad Vibrations, Third Man Records, Loma Vista, Captured Tracks, and more. Worked across artist campaigns internationally to gain maximum coverage on single, EP, and album releases. Planned campaign timelines with labels / management Reports and media management Pitching and press contact upkeep Attending live shows and managing guest lists Labels worked with include Sony Music, Sony Classical, Music For Nations, Run For Cover Records, Winspear, Big Scary Monsters, Secretly Canadian, Royal Mountain Records, Ghostly, Frenchkiss, The Orchard, FatCat Records, SO Recordinfs, Sub Pop, PIAS, Rough Trade, Blue Grape Music, Easy Life, Submarine Cat, September, Clue Records, EMI North, Fuzz Club, Bad Vibrations, Third Man Records, Loma Vista, Captured Tracks, and more.
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PublicistPrescription PR
- London, United KingdomFull Time
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Skills
- Writing
- Office Management
- Communications
- Media Relations
- Photoshop
- Powerpoint
- Campaign Planning
- Microsoft Office
- Google Docs
- Mail Chimp
- Public Relations
- Project Management
- Campaign Execution
- Music Promotions
- Marketing Campaigns
- Campaigns Reporting
- Time Management
- Self Starter
- Hard Working
- Quick Learner
- Budget Planning
- Media Monitoring
Education
BA Advertising, Marketing Communications and Public RelationsLondon Metropolitan University
- London, United Kingdom
Dissertation: How does the Internet and emerging technologies affect the commercialisation of contemporary music within the UK? (1st Class)
Year 1 offered general knowledge in media, marketing and public relations and dedicates valuable time to enhancing one’s writing skills specifically for media and marketing communications.
Year 2 developed my intellectual and problem solving skills, as well as my marketing communication skills. This 2nd tier of modules incorporated the latest specialist theory of media and digital communications and offered insights into the main measurement tools used in advertising and consumer public relations.
Year 3 developed and tested my independent judgement and critical awareness as well as an analytical and creative approach to learning, and refined my personal development planning activities. Provided an advanced understanding of corporate, media and digital marketing and research strategy.
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Media/film StudiesLiverpool City College
- Liverpool, United Kingdom
A Levels