About me

Creative designer with a passion for books, editorial design and the arts. More than seven years of work within the industry have seen me strive for simplicity, functionality and clarity of ideas. At Sotheby’s, I was responsible for delivering superior marketing campaigns, such as the collaborative project with Victoria Beckham. When I’m not designing, I’m researching and writing about design.

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Projects

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  The Book of Infinite StoriesThe Book of Infinite Stories Context: MA Graphic Design - Thesis (London College of Communication, UAL) Year: 2015 A book, understood as a traditional object with printed pages, is commonplace. It is such a quotidian object that it has become invisible. We say book, but we think text. Books possess an architectural quality. By means of making visible the unseen relations uniting the sequence of inner spaces that a book is, the object is no longer a secondary element in the process of reading
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  Instructions on how to read a blank bookArticle written and designed for the publication 'Place, People & Time'. November 2019
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  Howard Hodgkin: Portrait of the Artist“The Sotheby’s sale of Hodgkin’s personal collection of pictures, rugs, Indian paintings, tiles and furniture on October 24 will be unmissable. The catalogue itself is one of the most gorgeous art books” Andrew Marr | Evening Standard 13 Oct 2017
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  First Lines
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  Victoria Beckham x Old Master Paintings
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  Ceci Tuera CelaPrinted with Risograph at LCC (UAL), London. Paper Kent Edition 190gsm An author is a person who writes. Is someone who designs, who composes, who paints. An author is a creator. An author is the one positioned at the other end of the road, at the other side of the page. He can be visible or invisible, but he can never be there completely, or at all. Nor he can deliver the message. He works from afar, conscious that he is only the transmitter. Because there is no meaning in his creation until

Work history

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Freelance Graphic Designerbertaferrer.design
Jun 2019London, United KingdomFreelance
Creative designer with a passion for books, editorial design and the arts. More than seven years of work within the industry have seen me strive for simplicity, functionality and clarity of ideas. At Sotheby’s, I was responsible for delivering superior marketing campaigns, such as the collaborative project with Victoria Beckham.
Lead DesignerSotheby’s
Apr 2017 - Jun 2019London, United KingdomFull Time
• Creative direction of marketing campaigns and editorial design (catalogues, books, leaflets) for auctions, events and exhibitions. • Victoria Beckham x OMP: creative direction and design for the collaborative project between Victoria Beckham and Sotheby’s. • Howard Hodgkin: creative direction of marketing campaign and catalogue. • Sotheby’s Maestro: creative direction and design of the book Sotheby’s Maestro, published by Sotheby’s and currently sold in UK bookshops.

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Skills

• Events
• Visual Arts
• Branding
• Corporate Identity
• Print Design
• Art Direction
• Typography
• Wayfinding Design
• Brand Identity
• CAD
• Design
• Sketching
• Illustrator
• Indesign
• Photoshop

Education

MA Graphic DesignLondon College of Communication, UAL
Jan 2014 - Dec 2015London, United Kingdom
Graphic Design
U
U
ArchitectureUniversitat Politècnica de València (UPV)
Aug 2006 - Jun 2013Valencia, Spain
Architecture