Projects
- Adidas x Kanye; Using Performers To Increase Brand RecognitionA couple of weeks ago in mid February, Madison Square Garden was packed full to the brim with fashion designers, reporters and A list celebrities, as well as a small number of extremely hard core fans who managed to purchase tickets. The show of course, was Kanye West’s launch of Yeezy Season 3/The Life of Pablo. With tickets selling out in less than ten minutes (breaking all previous records for the world’s biggest stage), and models including Naomi Campbell and Young Thug, the launch smoothly
- Trip; Jhene Aiko's Voyage of Transcendency“My personal ‘hero’s journey’ and although I am not there yet… I know I’m getting closer,” an extract from Jhené Aiko’s short film titled 'Trip' explores her impeccable journey to self-discovery, self-healing and self-transcendence. After losing her brother Miyagi to a battle with cancer in 2012, Jhené works through a five year long battle, documented through her songs and beautifully depicted by her angelic tones, she takes her audience on a tale of travels, dealing with her losses, death and h
- Doja Cat; Chilled Out Sexy VibesDoja Cat is the embodiment of evocative progressiveness that the era of Trump is calling for. Treading a new path similar to those carved by Kehlani, Tove Lo and Niykee Heaton she is a young female artist who doesn't give a f*ck what you think. With songs named 'Wine Pon You', 'Cookie Jar' and 'Down Low' her self titled album 'Amala' takes you through a journey of sexual independence, maturity and confidence that is rare in the younger artists of 2018. Conjuring up the most evocative and
- Instagram Influencers; Cardnell Twins InterviewThe respective Instagram pages of the Cardnell Twins are filled with sneakerhand shots, smoke shots and a constant rotation of their favourite creps. Known around Essex and London for their candid Instagram personalities and matching beards, the Twins follow a convention of breaking the boundaries of fashion. Youth culture is moulding the path for future generations and the current proclivity for streetwear, but where does the interest stem from? What drives the hunger to unearth a new brand, a
- Tinashe; Time to Progress or Time to Quit?Many fans of Tinashe will argue that she is underrated, slept on even. Looking back at her debut track ‘2 On’ released in 2014, it would be hard to disagree. Peaking at number 24 on the billboard charts, the song reached certified platinum status. Featuring SchoolboyQ, and released alongside an attention drawing music video ‘2 On’ set expectations that it seems Tinashe herself cannot maintain. Holding some of the industry’s greatest names in her collective portfolio, Tinashe has some of the sharpest tools to enable her to continue her 2014 sky rocket to fame. Tracks produced by Boi1da, DJ Mustard and Ryan Hemsworth, features alongside A$AP Rocky, Future, and Chris Brown and yet her name is not one that consistently resonates with global audiences. Her vocals arousing and alluring, her dance ability unimpeachable does Tinashe fall short of her true potential, or was ‘2 On’ merely a fluke win? Let’s take her discography for what it is at face value; repetitive. With the exception of a few tracks ('All My Friends' ft. Chance the Rapper, 'Flame' ft. Future, '2 On' ft. Schoolboy Q), the lyrics maintain Tinashe’s stance on relationships, her life in general and the opinion of others. With some artists we express discontent when the message changes, why deviate from the recipe that your audiences enjoy the fruits of? However in Tinashe’s circumstance there is a clear lack of growth in her mindset, regardless of the fact she has managed to release mediocre songs for the past 4 years or so. '2 On' grabbed the attention of some of the brightest stars in the industry, but that same mix of fun-loving pop and athletic routines will not continue to do so. Have those behind her immediate success given up on her? Happy to let her success dry out as quickly as her relationships with Chris Brown (Brown released a statement expressing discontent with her professional attitude, or lack thereof), her record label RCA should be focusing efforts on developing her song writing skills, rather than her tailgating onto the names of her featured artists. The vision is there with Tinashe, it feels like she knows where she wants to be, seen very briefly in her cover of Drake’s ‘Days in the East’ but she doesn’t know how to get there. We want more from the artist, an array of subjects focused on within her tracks. Think of SZA, Jorja Smith etc. Their variance is astounding, providing insight into their minds unlike so many others. This is what we require from artists of today, rather than the lacklustre superficial Tinashe we’ve been placated with for the past 4 years.
- An Inside Look at the World of DancersI need to make it explicitly clear that there are endless benefits to being a dancer. The confidence boosts, the fitness regime, the ability to express yourself through movement and the relationships cultivated are all things everybody should experience. However, as with everything, there are struggles you will undoubtedly face as a dancer and a performer. This post details some of the slightly more negative issues faced by dancers. Unpaid work If you reach out to a dance group and offer them work, you are asking them FOR A SERVICE. That service comes at a price. I totally understand that everyone is trying to run a business. You may be a new artist trying to break out, you may not be able to pay your dancers ridiculous fees, but there has to be some reward. I’m going to break this down very simply. Your live performances and your music video would not work without dancers. Dancers enhance the music you are putting out to the world, and for that there has to be some kind of remuneration, payment, whatever you want to call it. Most dancers will dance for free if there are other benefits. Whether that is the exclusive use of that sole group, exposure as the talent in your performance, or future recommendations to other artists, there has to be something that benefits both parties. You wouldn’t give your talent as an artist as away for free, so do not expect dancers to do the same. There is a lot of hard work, sweat and the occasional tear that goes into performances, whether that be live or for a shoot. The effort has to be mirrored and repaid in kind.
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Work history
OwnerThe Feature
London, United KingdomFull Time
I have built and maintained my own online platform that covers topics from fashion, cultural issues, music, food and hot topics. We carry out interviews, recruit other writers, and can work with pretty much anyone as long as they have what we love writing about!
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AdministratorUniserve
United KingdomFull Time
Working under the manager of an IT team supporting up to 3,000 users.
Assisting with:
New starter onboarding
Reporting and finances
Organising office social events
Administration of daily content for the business
Handling the recruitment process
Liaising with clients on a daily basis
Level 1-Level 2 IT Support
Communication between the IT team and the business
Marketing of the IT team
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Skills
- Journalism
- Article Writing
- Content and Media Writing
- Cultural Journalism
- Music Journalism
- Feature Writing
- Interviewing
- Celebrity Interviews
- Music Blogging
- Blog
Education
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BA (Hons) International Business with EconomicsUniversity of Greenwich
London, United Kingdom
Awarded with a 2:1 in International Business Studies with Economics.