About me
I use my expertise in design thinking and business to help interdisciplinary teams to imagine and create better futures through design. Ideas are not enough and can collapse in the headwinds of many factors if they are not supported by a clear vision and implementation strategy. All touch points need to be aligned and tested directly through the end-user - from Strategy to Design to Business.
Over the years I have been working with great people and brands such as Gore-Tex, MINI, AD Magazine, aleo solar, Bain & Co., Zalando, Pandox, Canyon, Universal Music, Polydor Records, Warner Music, Wolff Olins & more.
Work history
Account DirectorAKQA
- Berlin, GermanyFull Time
Global Brand Campaign, Influencer Marketing and Activations, Storytelling and Social Media.
As part of the client services team I helped build up and lead a global key account, making sure internal teams are set up for success and deliver projects that achieve excellent results for the client and the agency. This meant working closely with Strategy and Creative departments as well as liaising with the international AKQA teams (in North America, Japan, South Korea, China), constantly ensuring quality, innovation and added value for the client’s business.
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Account DirectorMoreSleep
- Berlin, GermanyFull Time
Digital Design & Branding, Content Strategy & Production, Creative Campaigns.
As Account Director I was responsible for all client accounts within the agency, and the client-agency relationship, while ensuring the profitability and growth of client accounts. In addition I directed the strategic development of creative work focusing on building a holistic brand experience across all channels - online and offline - giving brands a competitive advantage in the long run
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Skills
- Design Thinking
- Brand Development
- Applied Innovation
- Disruptive Thinking
- Client Services
- Campaign Development
- Content Strategy
- Account Leadership
- Digital Communication
- Business Development
Education
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Master of Arts in Design StudiesCentral Saint Martins College Of Art and Design
- London, United Kingdom
I came to London to do my MA in design research & management with the objective to pursue a career in the creative industries. The course has furthered my personal and professional development by giving me the ability to move beyond predictable outcomes and apply design thinking methodology in various scenarios to solve complex problems and detect creative potential.
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BSc Economics and ManagementFree University of Bolzano
- Bolzano, Italy
During this unique and challenging trilingual BSc degree - courses are taught in English, German and Italian - I developed a deep and broad understanding of econometrics, business economics, strategy, finance, management and law.