About me
••Brands that don’t actively respond or make a meaningful contribution to culture; seldom make history••
Culturally-credible, brand-immersed, tribe-aligned and “first off the block” – these pillars highlight the non-negotiables of distinct, innovative and highly engaging Marketing Communications strategies I have conceptualised and executed throughout my career.
Drawing from data reflected in trend, consumer, landscape and channel insights, as well as competitor monitoring, I have successfully delivered “upstream thinking” strategies rooted within the objectives of market disruption, increased brand awareness, revenue and loyalty.
With the influence of culture on consumer behaviour and consumption at the centre of my practice; I have a firm belief that in order to foster a “love mark” for your brand, you must actively respond or make a meaningful contribution to this end.
Skilled at:
Brand research, trend analysis and forecasting
Customer segmentation and brand persona building
Brand opportunity assessment
Purpose and positioning
Brand architecture and identity
Creative advertising and media planning
Content strategy
Channel strategy
End-to-end campaign roll out
Brand experience
Employee branding
Budget management and ROI
Brand-led innovation
Luxury/Prestige branding
Work history
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Senior International Marketing ManagerELF
- London, United KingdomFull Time
Keys Soulcare (Prestige skincare brand co created with singer, Alicia Keys) launch in to the UK and 8 EU markets. Established by-market positing, developed GTM strategy, retailer playbook and tactical campaigns. Douglas GmbH key launch for 2021.
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Strategy Lead @ BOLD BerlinBOLD
- Berlin, GermanyFull Time
Global Strategy Lead - Esprit / Beauty Unit Strategy Lead / New Business Acquisition Team - Senior Member
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Skills
- Brand Strategy
- Culture Marketing
- Integrated Marketing
- Campaign Development
- Editorial Content
- Brand Architecture
- Brand Activation
- Brand Building
- Consumer Behaviour
- Consumer Engagement