Projects
Projects credited in
- Luxury Snapshot 2021: The luxury of personal spaceAt a time when crowds are seen as unsafe, having ample space around you – at home, on holiday, or going about your day-to-day – has become a luxury in itself. From high-end coworking hotels redefining ‘bleisure’ to secluded staycations and even hospital-grade air filtration systems, HNWIs are enjoying luxe experiences that both promise pleasure and relieve anxiety. Optimistic identity, 'nesting' customers and social responsibility – consider the impact of evolving Luxury behaviors for your audi4
- Eating + Drinking Behaviors 2021Jelly nostalgia, luxe takeouts, big breakfasts – what are the behaviors driving the future of eating and drinking? Unpack how to satisfy people's cravings for smoky tastes, identify the lasting impact of pandemic flavor fatigue, and learn how to formulate a winning beverage mashup and delight sippers worldwide. ➡️ Download the report now: https://resources.canvas8.com/eating-drinking-20212
- Fashion and Style Behaviors 2021✨The self-care stylist, the thrift-flipper and the 'shoptimistic' customer – consider the impact of evolving Fashion + Style behaviors for your audience in our latest snapshot report. ⚡️Containing 4 key behaviors to track, 1 featured expert and 8 brand case studies, get up to date with how personal style has changed after a year of lockdowns. ✨Read it to: –explore why people are swapping fast fashion for looks that last –unpack how getting dressed has become a form of self-care –examine how el2
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Work history
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Content EditorStrategy Desk
London, United KingdomFull Time
The main part of my role involves taking responsibility for all content across the LazyTrips website including blogs, travel itineraries, FAQs, ad scripts, and destination guides. I develop and implement the content strategy and calendar as well as the social media channels for LazyTrips.
As the head of the content team, I manage two copywriters and provide training and guidance where needed.
I'm also the media point of contact for LazyTrips, representing the brand tone of voice in all forms of communication including case studies and press releases.
Skills
- Writing
- Editing
- Social Media
- Copywriting
- SEO
- Blog Writing
- Journalism
- CMS Platforms
- Management
- Marketing