About me

With wide eyed dreams of being a war correspondent after studying Journalism at Centennial College in Toronto, I naturally entered the deep trenches of international media in London as a trade journalist – not quite the same, but just as ruthless, tactical and ever-changing. After gaining experience managing editorial teams, commissioning content and developing content strategies for multiple platforms, I decided I needed a new challenge and entered the media agency world. My transition to agency side was a natural one given my astute understanding of the inner workings of media, the key players within it and a propensity to network perhaps a little too much – but, who doesn't love to schmooze?!?

QuestionsProjectsExperienceTeam

Projects

• 4

  Martina Lacey has been nominated as part of TheBD100 - Most influential people in business developmentName: Martina Lacey Job Title: New Business Director Agency: Mindshare What were your highlights of last year? My highlights from last year including having to pitch without an agency name, logo or branding and still making it to the final stages of a pitch! But my ultimate highlight is joining a new agency and getting to be part of building a new team and creating a fresh approach to business development in the agency. What has been your most memorable win - and why? My most memorable win was f
• British Airways confirms WPP duties after account winBritish Airways has confirmed that it has appointed a WPP team to handle creative, media, social media and paid search for the airline.
• Maxus captures UK media account for HuaweiHuawei, the Chinese tech giant, has appointed Maxus as its media agency in the UK.

Projects credited in

• 141

  Championing Diversity: This Black History Month 2018, meet 100 creatives inspiring changeThis Black History Month 2018, we’ve brought together a group of outstanding industry heroes to each nominate 10 black changemakers and creators that are shaping culture, arts, design, business, tech and beyond. We still have a way to go when it comes to conquering the lack of diversity in the creative industry - which is why it so important for us, as a platform, to use our force for good. To do so, throughout the year we spotlight incredible people, the projects that they are involved with

Work history

New Business DirectorMindshare Worldwide
Dec 2017London, United KingdomFull Time

Skills

• Media
• New Business