Projects credited in
- Diesel: Battle Of The DJ'sMargaret was briefed by L'Oreal to create a Facebook campaign that would bring to the life the brand values of Diesel's Only The Brave Original and Tattoo fragrances and increase likes. Our response was to create a Diesel Only The Brave 'Battle of the DJs' Facebook app. This involved us securing music talent including UK number 1 Duke Dumont, dub-step pioneer Benga, credible indie outfit Crystal Fighters and crowd favourites Fenech-Soler to compete in an online mixtape battle, and live final. As well as concept creation and talent liaison, Margaret were also responsible for overseeing the delivery of the video content, copy as well as technical aspects of the app, ensuring the delivery of social media targets and producing an engaging live event, which included a live stream of the final DJ Battle. By the live final, the mixes had been listened to over 20,000 times and the app was visited by over 80,000 users. This resulted in an increase in facebook fans by over 35,000.2
- Sony WalkmanMargaret came up with a hidden house party concept and produced a VIP event to celebrate the launch of the new Sony Walkman. Taking inspiration from the heritage of the product, we created a unique collaboration between Dizzee Rascal and Sugar Hill Gang. Other performances we programmed included acoustic sets from Florence & The Machine and Django Django as well as DJ sets from Hot Chip, Brett Anderson, Noel Fielding, Matthew Stone, Alexa Chung, Gareth Pugh, Jonny Woo and Gavin Turk. We looked after the full creative and production for the event, covering everything from venue sourcing, dressing and Sony Walkman branding, to designing a unique ‘key’ invite to unlock the secret venue location. Guests included Heather Graham, Arctic Monkeys, Johnny Borrell and Jasmine Guinness. Over £1 Million secured in press coverage.
- GlimpseThey’re the brains behind Choose Love, the world’s first store that sells real products for refugees, and the guerrilla ad gang who filled Clapham Common station with cats – meet the creative collective out to improve our world.1
+ Show more
Skills
- Creative Direction
- Advertising
- Brand Management
- Brand Strategy
- Film Production