Viktoria Wyckman

Viktoria Wyckman

Founder & CEOLondon, United Kingdom
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Ilya Nazarov
Jessica Morrobel
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Viktoria Wyckman

Viktoria Wyckman

Founder & CEOLondon, United Kingdom
About me
Founder of Culture Defined Builder of DJ community R/HOOD Friend of FWB From Sweden. In London. Global impact thriver.
Projects
  • Adobe Creator Collective
    Adobe Creator CollectiveThis community connects creative people; it’s a dynamic digital space to learn, experiment and share. Every weekday, diverse artists.
Projects credited in
  • International Women’s Day 2022, meet 100 rising stars inspiring change
    International Women’s Day 2022, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams with brilliant, talented people and their d
Work history
    Culture Defined logo
    Culture Defined logo
    Founder & CEOCulture Defined
    London, United KingdomFull Time
    We connect brands with culture. NFT STUDIO // CULTURE MAKERS // PRODUCTION ‘The arts and other manifestations of human intellectual achievement regarded collectively’ is the modern definition of 20th-century popular culture. In this era, where consumers only choose to connect with brands that are a way of self-expression, coming closer to their culture and sub-communities through speaking their language; showing up where they are; participating in their conversations; supporting them when they need it - has never been as important as today. We are a global collective of thinkers and makers who connect brands with culture through entertaining and culturally relevant marketing solutions.
    r
    r
    Global Creative Director & Innovation Leadrelatable me
     - London, United KingdomFull Time
    Operating globally with all account and creative teams to build, create and execute strategies, frameworks, and campaigns for key clients and partners such as Condé Nast, Spotify, Adobe, Harrods, Google, Whirlpool, Heineken, and more. Member of the leadership team and innovation team to identify and execute new business areas that will be critical for the business with the goal to be the leading strategic influencer marketing agency. Relatable Tastemakers, 5,000 handpicked content creators around the world challenging the traditional way content is being produced is one of the most recent projects. http://relatable.me/tastemakers Data and tech today are commodities, creative excellence is not, and finding that excellence that will move brands is what makes me tick.
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Skills
  • Creative Advertising
  • Film Directing
  • Social Advertising
  • Design