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Marcus Mustafa

Marcus Mustafa

Global Head of User Experience at DigitasLBiUnited Kingdom
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Marcus Mustafa

Marcus Mustafa

Global Head of User Experience at DigitasLBiUnited Kingdom
Professions
  • UI Designer
  • UX Designer
LevelSenior
About me
Marcus’ brief is simple: to create the best coherent pool of UX talent for all our global offices. Marcus also spearheads a series of initiatives aimed strengthening DigitasLBi’s blended service offering and helping the agency advance the industry benchmark. Work Stuff Marcus is a key member of DigitasLBi’s management team. In his over 12 years with DigitasLBi he has led the transformation of the agency’s user experience offering into one of the best in the world, delivered seamlessly in conjunction with the creative teams. He has helped DigitasLBi pitch for and win a range of big-name clients including BT, Coca-Cola, E.ON, Cathay Pacific Airlines, Avis/Budget, Renault/Nissan and delivered award-winning digital solutions for the likes of Sony Computer Entertainment, BT, Canon, Ericsson, Electrolux, ESPN, Honda and Virgin Atlantic. In his current role he partners with worldwide teams to produce digital strategies for many of our top tier clients. Other Stuff Marcus Mustafa is one of the most well-respected user experience experts globally. As well as judging high-profile advertising and media awards he speaks at a number of user experience conferences annually. Marcus holds a BA in Masters of Media from the University of Stockholm.
QuestionsProjectsExperienceTeam
Projects
  • Coca- cola
    Coca- colaInsight We wanted to get teens around the world involved in London 2012 and sharing Coca-Cola’s Olympics content. Creativity As part of the Move to the Beat campaign, Mark Ronson followed a number of Olympians to capture the sounds of their sport and create a unique anthem for the Games. Our interactive Facebook campaign got the teens involved and let them create a beat of their own. Exciting content was unlocked the more they got involved, keeping them hooked in the run up to and throughout the Olympics. Distribution Promotions on Coca-Cola cans drove people to the Move to the Beat Facebook app. Teens across 52 countries created more than 3.5 million personalised tracks. The Global Beat experience helped generate 25 million views of video content made available on the Coca-Cola Olympics website.
  • Virgin Atlantic
    Virgin AtlanticVirgin Atlantic website.
  • Cathay Pacific mobile app
    Cathay Pacific mobile appNo matter where you’re flying, the Cathay Pacific app makes your journey easier to plan and manage. We’re introducing the feature to book flights from 22 origins, and we will add more in upcoming phases.
  • Honda Cars
    Honda CarsHonda Cars
  • Build A Digital Strategy in 5 Steps
    Build A Digital Strategy in 5 StepsMarcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy.
  • Lloyds TSB - Internet banking
    Lloyds TSB - Internet bankingDigitasLBi UK work done for Lloyds TSB - Internet banking.
Work history
    Digitas logo
    Digitas logo
    Global Head of UX & Executive Creative DirectorDigitas
    Head of User Experience Architecture & Executive Creative Director
     - 
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Skills
  • Advertising
  • Art Direction
  • Design
  • Marketing
  • Web Design
  • Technology
  • Creative Direction
  • Media
  • Indesign
  • Photoshop
  • Powerpoint
  • UX Design
  • UI Design
  • UI UX Experience
  • Brand Startegy