About me
Hello.
My name is Matteo and I'm a copywriter. I write copy* that is concise and engaging. To be even more concise (and engaging), I write for companies who want to put their message into copy that people want to read. Easy.
I also compile tailor-made projects for clients and businesses that are on the lookout for high-quality Content Marketing. Here's exactly how I do it:
1) Copywriting
I craft promotional and sales copy for brands that want to promote and sell their products and services. I do so through Content Marketing of substance with a bespoke tone of voice that will engage and convert the target audience.
2) Contents
My bread and butter: I am a keen commentator of contemporary culture, crafting original contents and articles that are entertaining and well written.
My areas of specialty are Visual Literacy, Fashion, Lifestyle and Beauty.
3) Art-Direction
That's what I have a BA degree on, really. Through the years I have compiled in-depth visual research for Art Directors and Production companies alike, cherry-on-topping that with six years at the helm of an online publication.
All in all, my specialties are: Copywriting, Content Marketing, Art direction for publishing, SEO, Blog Posts, Interviews, WordPress Setup, Social Media, and Comparative Analysis.
Tutto quello che ho scritto sopra, so farlo anche in Italiano. BOOM.
*I wanted to say that I craft "written images", but this is neither the place nor platform for such ornate prose.
I also do ornate prose, by the way.
If that's what you're into.
I am a conscientious person who works hard and pays attention to detail. I'm flexible, quick to pick up new skills and eager to learn from others.
Projects
Work history
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Creative Contents WriterGolden Goose Deluxe Brand
Venice, ItalyFreelance
I am in charge of writing and compiling Golden Goose's annual, in-house travel guides. This role very much focuses on research, development of TOV and the brand's layered identity.
The Fall-Winter edition is an in-depth study of Hokkaido, the Japanese island that inspired many of the designs throughout the collection. This range of beautifully edited books is a wonderful tool for the brand to share the many inspirations and visual implications of their design process as well as paying homage to the cultural wealth of the places that inspire each and every collection.
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Copywriter and Visual ResearcherAtelier Research
- London, United KingdomFreelance
At Atelier Research, a visual research agency, I worked indirectly on various campaigns for brands including Armani, Alexander McQueen and Chanel amongst others. Sourcing visual inspirations for marketing and production teams through the creation of ad-hoc portfolios and presentations. I am in charge for the editing of text and curated copywriting of our clients.
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Skills
- Art Direction
- Indesign
- Office
- Photoshop
- Word
- Styling and Directing Photo Shoots
- Copywriting
- Branding Identity
- Writing Communication
- Journalism Creative Writing
Education
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BA Fashion Communication with PromotionCentral Saint Martin School Of Art and Design
- London, United Kingdom
Foundation Diploma in Art and DesignLondon College of Fashion, UAL
- London, United Kingdom