Same chocolate, just a different format, The team at Mother Design were commissioned to produce a brand and packaging solution for the new 'thin' range. We were allowed maximum creative freedom and our extensive exploration varied, from British icons, to looking at the experiential aspect, placing emphasis on the logo and finally, the physical format as well as the packaging behaviour.
Working to simplify the thinking further, the silhoutte of the bar became iconic to the client, and ultimately the product. Through further experimentation with their hallmark medium colour, we hoped to embolden and elevate the idea further with gold foiling.