HP | SpreadYourVibe

Challenge: The challenge for the Print & PC verticals was to overcome obstacles and foster innovation in 2018. Despite the challenges faced, the teams came together with a reinvigorated passion to celebrate the positive vibe and boost brand performance. To kick off 2019, they launched the #SpreadYourVibe campaign to generate positive impact and sentiments. Task: The campaign aimed to showcase how the Print & PC verticals had overcome challenges and turned them into opportunities for innovation. It highlighted the resilience, creativity, and determination of the teams to push through obstacles and achieve success. Route: The campaign helped to enhance the brand reputation, customer loyalty, and stakeholder engagement for the Print & PC verticals positioning them as leaders in the industry.