Metamorphosis

Campaign Event pitch for Interflora How can Interflora reach a younger audience Concept: Floral installation in Central Park in which people would take selfies and post in social media with #intermetamorphosis.The audience would metamorphose with the installations. Virtual map as created so audience would understand the localisation of the installations. Signs were sprayed in the floor of the park of guidance. Ad poster creation, location Williamsburg and East Village in NYC.