Pasta Pantry

The Pasta Pantry is all about Italys greatest gift- pasta. It is a re brand for the pasta company Barilla. I wanted to rebrand Barilla due to it having negative press for saying that they are truly Italian, which in fact is false. The Pasta Pantry is all about fostering a deeper connection with consumers by seamlessly blending authentic Italian tradition with modern lifestyles. Our challenge is to not only deliver an unparalleled pasta experience in terms of taste and quality but also to create a compelling narrative.