Tefal

aymon is a very creative Brazilian art director. In 2019 he invited me to do some letterings of an idea they had for an advertising campaign for a vacuum cleaner. The idea was to show through the letters the versatility of the product in different occasions of its use. Next I show you the creation process and the final result. Brand: TEFAL Campaign Name: Tefal Air Force Agency: Wunderman Thompson (Dubai) Senior Art Director: Saymon Souza Medeiros Senior Copywriter: Mohamed Nada Head of Strategy: Alvaro Bretel