From the desert to the Arctic
Transport attendees from the boisterous desert of Las Vegas to Svalbard in the Arctic Ocean, on the edge of the habitable world, where all they hear is the sound of crackling ice and peaceful waters. With a spatial design that included interactive installations and a captivating audiovisual experience, people were welcomed aboard Kvitbjørn, a near-silent sightseeing vessel run by Hurtigruten and powered by a state-of-the-art Volvo Penta hybrid solution.
Through 360-degree video, ambisonic sound and a curved screen framing the voyage, guests were immersed in how Volvo Penta is transforming the tourism industry sustainably. The Kvitbjørns’ silence, made possible by Volvo Penta’s electromobility programme, allows tourists to experience the wonders of Svalbard without disturbing the nature and wildlife around them, enabling a more enjoyable experience for all.