Measuring 2,500 km long, Ireland’s western coastline dubbed the Wild Atlantic Way (WAW) is officially the longest costal drive in the world. Publicis London with Tourism Ireland has launched a new campaign in order to encourage people to take a road trip in this stunning part of the world.
The campaign includes the release of a five-track EP, to promote the launch of a 2,500km long tourist route down the west coast of Ireland, the Wild Atlantic Way.
The EP soundtrack – ‘Dathanna – Sounds of the Wild Atlantic Way – was composed by electro-indie band Solomon Grey, and an eight-minute film following the band taking the road trip accompanies the launch.