Working with Influencers

Creating content with influencers was a big part of my role and something I built from nothing up to a full influencer program four and a half years later. I love working with talent, from collaborative scripting with bloggers and editors to directing and interviewing designers and experts to get the best performance out of them. From Emma Hill, Liv Purvis and Erica Davies on fashion to Sali Hughes, Ruth Crilly and Sarah Chapman on beauty, I was lucky enough to work with some really interesting people.