Avi Grewal
Available

Avi Grewal

Creative DirectorLondon, United Kingdom
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Dayashini Pomphrey
Avi Grewal
Available

Avi Grewal

Creative DirectorLondon, United Kingdom
About me
I am a film and fashion creative with over 10 years’ experience across Digital Strategy, Branded Content, Online Publishing and Broadcast Television. I have held senior commissioning roles at Conde Nast , Nowness and Channel 4 television. Combining innovative approach with creative flair and strong commercial awareness I have produced films for many luxury brands including Gucci, Burberry, Cartier, Shiseido, Pucci, Isabel Marant, Yohji Yamamoto and Victor and Rolf, as well as high street brands including Topshop, Cos and Nike. I have worked with some of the world’s foremost film and music video directors, as well as designers, writers, and artists across a wide range of formats.
Projects credited in
  • The Performers: Act IV | Junya Ishigami  |  GUCCI & GQ
    The Performers: Act IV | Junya Ishigami | GUCCI & GQIn the fourth act of “The Performers”, a film series by Gucci and GQ, Junya Ishigami explores Cenotes, the deep water caves in the Mexico’s Yucatan jungle where the architect finds endless inspiration.
  • The Performers: Act II | Massimo Bottura  |  Gucci & GQ
    The Performers: Act II | Massimo Bottura | Gucci & GQProduced with Gucci. From Milan to Modena, the second episode of GQ and Gucci’s new series, explores the musical inspirations of Massimo Bottura, the Michelin-starred chef behind the world-famous restaurant Osteria Francescana.
  • The Performers: Act I | Bobby Gillespie | Gucci + GQ
    The Performers: Act I | Bobby Gillespie | Gucci + GQPresenting a new five-part film series “The Performers”, created in collaboration with GQ magazine. Documenting the pilgrimage of five influential men to unexpected places, each film reveals a personal source of inspiration that has shaped the protagonist’s vision. For Act 1, Bobby Gillespie, frontman of Primal Scream travels to Tangier, Morocco, wearing Gucci menswear by Alessandro Michele, and explores the life of writer and activist Jean Genet. In the film, the musician muses on the creativ
Work history
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    Creative DirectorAgCa
    London, United KingdomFreelance
    AgCa is a filmic creative agency specialising in short form content creation and digital strategy for premium and luxury brands.
    Condé Nast logo
    Condé Nast logo
    Commissioning DirectorCondé Nast
     - London, United KingdomFull Time
    -Commissioning director - developing and managing the commissioning strategy across Condé Nast titles, including Vogue, GQ, WIRED and Glamour -Responsible for the development and production of branded content representative of Condé Nast clients as well as appropriately representing the editorial values of all channels -Building and maintaining relationships with a large network of directors, producers, art directors and other industry professionals -Managing creative, commissioning and production processes for each title -Creating and maintaining a recognisable editorial and visual aesthetic for each title, making sure it is representative of the brand and tone of voice but aimed at younger audiences than print editions -Responsible for the development and production of branded content representative of CN clients as well as appropriately representing the editorial values of CN channels -Managing smooth running of commissioning department
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Skills
  • Creative Campaigns