About me

I'm an advertising creative director and fledgeling film director. Based in London but freelancing everywhere via a Zoom window. When I'm not working I can be found taking photos fog, making portraits of family and friends and killing houseplants.

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Projects

• 1

  Hyundai Feel The FeelingPerformance car ads are tired and predictable - same driver, same roads, same landscapes. Dull, dull, dull. We launched ‘N’ by showing how bonkers the zippy little car felt to drive. Still can’t believe we managed to sell this in.
• Malaria Must Die Voice PetitionThe world’s first petition you could sign using your voice. Launched by David Beckham and groundbreaking video synthesis tech; ‘Deepfake’ used for good. All done with a scarce budget and an abundance of favours.
• Nike Move With HartNike wanted to show that running doesn’t have to be so bloody serious... Enter Kevin Hart into one super awkward press conference.
• Killzone II WebgameThe world's first internet-wide shoot-em-up. Whenever, wherever you were browsing you could be attacked without warning. Fight back with whichever friends were online at the same time.
• Make Google Do It UKWe partnered with Google Labs for the UK launch of the Google Assistant - the big shift from answers to actions. Super-duper-smart-AI-voice-technology presented in an altogether more human way. Campaign’s Tech campaign of the year.
• The WastelandIn 2016 I released my first short film. Written and directed by me and funded on Kickstarter. It was shown in film festivals on both sides of the Atlantic. This is just the beginning, I have another short and a feature in the writing stages.

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Projects credited in

• 5

  Google - Make Google Do ItWhenever you can't, make Google do it.

Work history

Associate Creative DirectorR/GA
Sep 2014 - Apr 2020London, United KingdomFull Time
Went from freelance senior creative to Associate Creative Direction over 5.5 years. Made award winning work on Nike, Google plus big projects for Hyundai and Unilever. We also ran the Malaria Must Die account for two large campaigns.
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Senior CreativeRKCR/Y&R
Mar 2014 - Sep 2014London, United KingdomFull Time

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Education

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Post-graduate Watford Ad School
Aug 2006 - Mar 2007Watford, United Kingdom
Studying under the great man Tony Cullingham.
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BA Creative AdvertisingUCLAN
Sep 2002 - Apr 2006Preston, United Kingdom