Highly skilled and experienced Global PR and communications specialist working in luxury and premium retail, fashion and sports sectors.
A skilled and creative connector specialising in Public Relations strategy & concept, VIP/ Talent & people influencer relations, Brand Partnerships, Social media management, Content creation and Events.
Proven commercial track record with extensive experience in stakeholder management at all levels. I am a
strategic planner with great influencing skills, I can change course to get things done on short timescales.
I thrive on planning and delivering projects on brand, on budget and on time.
Approaching all tasks with professionalism and energy I am a confident leader and developer.
Contact; Georgia.Farey@hotmail.com
Projects
- Huntsman Savile Row; Bespoke 100.To celebrate turning 100 on Savile Row, Huntsman created a unique new Bespoke offering for the time conscious modern gentleman; Bespoke 100. For this project I created a full 360 integrated marketing campaign. Briefed and art directed a short film with social edits, created imagery, PR release and secured coverage, a window installation, Web page designs and email marketing communications. The project went live on the 7th January 2019 seeing a 48% increase in sales in the first four weeks
- Huntsman Savile Row & Jo Malone Fragrance launch.A collaboration with Huntsman Savile Row and Jo Malone London. To launch the first menswear fragrance for both brands I launched a 360 "go to market" campaign. Working closely with Jo Malone on creating video and imagery. Extending the content to a window, website, social and VIP placement campaign supported by a PR launch event.
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Work history
Head of communications & marketingChelsea Football Club
London, United KingdomFreelance
Approached and appointed by the Marketing Director at CFC, I have been tasked to launch the first of many FMCG projects for the club. Blue Fuel is a sport nutrition service that launched into the UK market in July 2020. My role as the Head of Global Marketing and Communications has been to lead on the launch strategy, creation and implementation of all marketing and communications plans to deliver brand recognition and exceptional commercial results. My responsibilities in this role include:
• To create and deliver integrated marketing & communication strategies and plans across all channels for Blue Fuel.
• Working on audience insights and strategies. Extensive research into the sporting, fitness and supplement marketplace to reach the target audience for the brand.
• Building the Brand Creative for launch and Go To Market plans.
• Creating and executing the PR strategy for launch, Q1 and Q2.
• Overseeing the SEO, PPC Media lay down.
• All social channel strategies, community growth and management, including our Sports Influencer campaigns.
• Email and CRM, from strategies to campaign execution.
• Paid partnerships for Blue Fuel, which include the partnership with Chelsea Football Club FC channels.
• Building KPI’s and ROI’s for launch, reviewing campaign strategies and monthly KPI’s, taking lessons learnt to move the brand forward and provide the best commercial results.
• Weekly team update, monthly measurements and presentation to the board.
• To inspire and lead a small team of 2 internally and the Media, PR, Social and Digital agencies.
• Full responsibility of the marketing budget, including monthly re-forecasting and phasing.
• Working on the Go To Market plans for the US, APAC & HK for 2021.
Achievements to date:
- Exceeded sales targets for launch month with a predicted 3% increase of sales against Q1 target.
- Built the #myfuel community on organic social channels in the first 8 weeks and drove an average of 4% engagement rate for the Blue Fuel influencers.
- Saw a weekly average of 6% conversion sales from media.
- Received positive comments and feedback on product and campaigns from the Manager and Owner of Chelsea Football Club.
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Marketing and Communications directorHUNTSMAN & SONS
- London, United KingdomFull Time
In September 2018 I accepted the role as Marketing and Communications Director for Huntsman, Savile Row. The position has enabled me to create and implement a marketing strategy for the house and to build plans for their centurion activations in 2019.
Resetting the marketing department for this prestigious 170-year-old company, a key KPI within this role is to develop and drive a global multi-channel marketing strategy to support company growth and build brand awareness.
• Working directly with the CEO I have created sales targets, brand communication and content strategies for 2019 in the UK, US and for Asia. Providing communication counsel to enhance the company’s success in a proactive and reactive communications strategy.
I have successfully launched a new service for the house with a 360 Marketing approach. The campaign saw an increase on sales, footfall, website traffic and followers on social media within the first 4 weeks of the launch.
I have worked extensively on 2019 centurion celebration plans that include exclusive product launches, a website redesign, brand partnerships and collaborations which are all supported by a series of client and PR events throughout the year.
• In the first 6 months I have created a “House Handbook”, analysed and cleaned the CRM database, built creative content assets for the house including imagery and videos, I have re- structed all client communications including email marketing campaigns and social media channels. I have also sourced a PR agency, a Global media agency and a social media agency.
I have created a Marketing budget and advised on the best investment strategy across the full spectrum of the marketing channels.
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Skills
- PR
- Marketing
- Digital Marketing
- Social Media
- Content
- Brand Partnerships
- Media
- Photoshoots
- Events
- Film