About me

I have been an international Creative Producer for 5 years, helping brands like Puma, Dickies, Vans and Timberland (to name a few) produce eye-catching campaigns, content productions and events. I manage productions end-to-end on budget and on time, and as a Creative Producer I have a keen eye for creative which means I confidently execute a project inline with the direction briefed seamlessly.

QuestionsProjectsExperienceTeam

• Does anyone have a C-19 risk assessment/waiver template for shooting/photoshoots?
• Are there any 3D designers out there? Looking to collab for a 3D watch strap with GSHOCK
• Does anyone know a Notion programer? Notion is a productivity platform and I'm keen to meet a developer to make a dashboard for my company.

Projects

• 7

  Puma | RS9.8 CampaignEarly 2019, Puma approached us to produce content that was suited to the JD and SIZE? audiences to drive product awareness for the forthcoming RS9.8 launch. The shoot involved a strong collaborative approach between myself and the Creative Lead, to bring the Mars Running System (RS) landscape to life. Further, we worked closely with the photographer, lighting assistant and production team to create a vibrant stage for the tech-lux (technical- luxury) styled characters to feature. The result was
• 1

  Puma | Cycle SeriesDuring the management of Puma's seasonal partnership with The Sole Supplier, myself and the creative team were briefed to produce The Cycle Series. A concept born out of London's lockdown and the rise in cycling as a safe social interaction, The Cycle Series aimed at reconnecting the Puma brand with the community after the outbreak of COVID- 19. The brief was to create high production value, quality content - simply put! With that in mind, the team developed a two-part video that tapped into the
• 1

  G-SHOCK | G-SQUAD EMEA CampaignThe G-SQD project was won on the back of another successful campaign with G-SHOCK, executed a couple of months earlier. The client was impressed by our ability to produce a stellar piece of content with a small-scale budget, so for the launch of their upmarket smart sports watch, I was approached to manage the production. The brief involved a collection of videos and stills to support the product launch awareness. By working closely with the creative team to refine the approach and vision, the c
• 2

  Puma | Suede HeritageAfter over 50 years since the first Puma Suede Classic was released, the Brand returned the original to its former glory with a global relaunch. The UK based Puma client provided me with a sizable budget to produce a plethora of moments, partnerships and content campaigns to fall in line with the launch. One of the notable content shoots was the Suede Heritage piece with Emma Louise Connolly and JD Sports. We created a timeless editorial piece by combining streetwear fashion and classic minimali
• 1

  Dickies | United By InspirationDickies briefed me seasonally to produced a local campaign to fall in line with the global direction. For the United by Inspiration FW20 campaign, myself and a small team of creatives were tasked with producing a unique and engaging piece to be used across EMEA socials. Following the launch of the EMEA content, Dickies Global was thrilled by the accurate interpretation of the brief, which lead to the content heading the campaign globally across all socials and e-commerce.
• KEAKIE x EVENT SERIESNovember 5-day event series for KEAKIE Music to generate convocation and new audiences for the start-up music media platform.

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Projects credited in

• 14

  Sinead Harnett x HypebaeCampaign shot for the release of the Cali sport in collaboration between Puma and Hypebae
• 9

  LA BLUECampaign shot for the release of the RS-X3 for Puma in collaboration with Office Shoes
• 12

  PUMA MARSCampaign shot for the release of the Puma RS 9.8 in collaboration with JD Sports

Work history

Lead Creative ProducerCanoe
Feb 2019 - Jul 2021London, United KingdomFull Time
In my current role as lead creative producer, I am responsible for end-to-end production management for all brands and accounts. I work with internal and external stakeholders across diverse projects, which include creative shoots, events, seeding and packaging, as well as, physical and digital activations. Has a strong ability to understand a creative viewpoint and is able to understand the creative brief, build the vision, develop plans and create a strategy for executing a project. Developed highly efficient pre-production planning to ensure smooth and reactive productions, maintaining tight budgetary control throughout. Has become adept at multi-project management and managing a range of team sizes and skill levels. Developed, nurtured and sustained a broad and fruitful network of suppliers, crew, and creatives. Successfully developed the Production Department from a support service for the PR/Creative areas of the business to an independently operating entity with its own workstream, reporting directly to agency directors. Produced work for brands including (but not limited to); Puma, Dickies, Vans, Oakley, Timberland, CASIO/G-SHOCK, END, Highsnobiety, SIZE?, Selfridges and more. Achieved Tier 2 UK Visa sponsorship and was promoted to lead creative producer
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Creative ProducerKeakie
Sep 2018 - Jan 2019London, United KingdomFull Time
As Head of two 'genre' department, my role is to acquire the best talent both local and global. This talent is then guided through the process of curating new original content for their own 'show' on KEAKIE. This role entails many of my already strong skills (i.e. communication & management) and refines my newer skills (i.e. aligning to company standards for talent quality expectations)

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Skills

• Project Management
• Talent Acquisition
• Event Coordination
• Music Events
• Social Media Management
• Live Event
• Festival Management
• Client Communications
• Brand Collaboration
• Content Acquisition

Education

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Bachelor of Audio ProductionSAE
Jan 2015 - Dec 2016Brisbane, Australia