About me
Leading projects in luxury, fashion, wellness and beauty from brief to execution since 2013:
- Developing and delivering client brief responses for creative and event agencies
- New business pitches
- Concept and creative development, enlisting talent of all disciplines to deliver project
- Appointing and managing entire project production team to execute efficient timeline and budget management, location sourcing and managing, Set / music / lighting design, 3D visuals / story boarding, casting / styling / talent and influencer engagement
- Directly working on accounts ensuring smooth client relationships
- Contracting, legal management, H&S management
Projects
- Hermès 'Gelato!'Project Director across this colourful fashion event. The aim was to present the new summer collection in the trademark fun, playful and eccentric Hermès way, collaborating with Georgina Starr for a vibrant performance mixing models with dancers. Extensive set design throughout Old Sessions House transforming it into a summer soaked, soft serve ice cream wonderland. Treating guests to La Grotta gelato cocktails while grooving to Roisin Murphy after the show.
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Work history
Project DirectorHermés
- London, United KingdomFreelance
Hermès - Project Director across UK events for the French house. Inc. 2020 Resort show inc. exhibition, runway show and afterparty (Sadly cancelled just before live dates due to Covid) and most recently 'Gelato!', a fashion presentation in Feb 2022.
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Senior Creative ProducerPolar Black Events
- London, United KingdomFreelance
Leading projects in luxury, fashion, wellness and beauty from brief to execution:
2021
- Veuve Clicquot X Yayoi Kusama exhibition launch event @ Tate Modern
- Bvlgari Man Terrae Essence Fragrance launch event @ Borgo Finocchieto, Tuscany. Italy
- Telmont Champagne (Remy Martin) launch event @ Holland Park Orangery
- Moët et Chandon Summer Party @ Silver Sturgeon London
2017-2020
- Louis Vuitton Virgil Abloh’s SS19 ‘Road to Oz’. Experiential pop up retail space. London
- Louis Vuitton 'French Art De Vivre'. Creation of sub brand and experiential location. London
- Ellie Goulding for Bvlgari x Facebook. Live content for client socials. Round House, London
- Bvlgari ‘Serpenti Sedutorri’ Jewelry launch. Experiential project with content installation build. Round House & Kings Cross Station, London
- Bvlgari ‘Splendida Tuberose’ Fragrance launch. Experiential, digital art installation commission. Lake Como, Italy
- Bvlgari ‘Man Wood Essence’ Fragrance launch. Experiential, interactive digital / social content. London
- Jimmy Choo 'Urban Hero' Fragrance launch. Experiential, interactive digital / social content. Berlin, Germany
- Jimmy Choo 'Fever' women’s fragrance launch event @ Park Chinios, London
- Goop ‘In Goop Health’ Wellness event, workshops, talks, retail. Ticketed consumer experience. London
- Clarins 'My Clarins' Product launch. Experiential, hosted debates, retail space. London.
- Elton John's AIDS Foundation, EJAF Charity Dinner Gala @ Fountain Studios, London
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Skills
- Creative Direction
- Art Direction
- Production
- Digital Creative
- Event Design
- Events Production
- Project Direction
- Project Leader
- Content Creation