Since 2009, I have applied my keen eye for detail to a singular design mission: going back to the basics so the necessary may speak. I find that my strength lies in simplifying complex ideas and turning those idea's into tangible products. With the assistance of the Adobe Creative Suite — particularly Illustrator, InDesign, Premiere, and After Effects — I can visually convey a solution through different mediums. Currently, I am revitalizing my initial passion, craft. Recently, I began exploring fashion design, illustration, and apparel construction. With this, I was able to create a series of hand-made bags that function for both land and water mammals alike.
Projects
- Video Presentation on Hostile ArchitectureA brief video on my work in presentation design. The presentation was designed for a course I took at IDEO U called, "From Ideas to Action". We had to pick a challenge of our choosing, iterate (converge thinking), and test our assumptions through prototyping. Once when we have designed a rough prototype, we are to test it out with the public and then reiterate (diverge thinking). The challenge I chose to tackle was Homelessness and Climate Change. Understandably, these are Wicked Problems, mea
- Hostile ArchitectureI recently completed a course from IDEO U called, "From Ideas to Action." This course allowed us to Iterate and Prototype, fail, and Diverge and Converge. By reframing a problem and sticking with it, a collaborative and creative prototype can come about. I, on the other hand, extended my research skills and came across existing prototypes that were being questioned of its very existence. It was truly a brain teaser. What I have found was: Safety & Security is a basic Human Need and it is highl
- Collaboration with the Chinese Culture Center in San FranciscoThe Chinese Culture Center in San Francisco is a not-for-profit organization dedicated to raising underserved communities and giving voice to equality through education and contemporary art. As a volunteer for the organization, I was given the opportunity to design a poster for Asian Heritage Month in May. Working alongside Chinatown Community Leaders and the Executive Director of the Chinese Culture Center, we were able to creatively direct and gather all of the necessary content in order to m
- Invest in Our PlanetVisual Media Alliance -- a small Magazine Publication based in San Francisco, California -- asked student participants to come up with a Cover Art for their upcoming issue of Connected. We have the freedom to come up with a clever design but it must be based on the slogan: "Invest in Our Planet." Using the Adobe Creative Suite, I decided to find proper stock images using Adobe Stock and illustrate the planet earth as a piggy bank using Adobe Illustrator. After finalizing the illustration, I comb
- #StopAAPIHate Illustration workThis is a series of illustrations made on Illustrator depicting the phrase, "Delay No More." It is a Chinglish phrase derived from its Cantonese counterpart, 屌你老母 (Diu Nei Lo Mo). This is a derogatory phrase typically used to express Anger. And with the rising awareness of AAPI hate crimes and heightened xenophobia caused by COVID-19, these illustrations are to support the voices within the AAPI community who also recognizes the need for justice, solidarity, and empowerment.
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Work history
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Freelance DesignerSelf Employed
San Francisco, United StatesFreelance
Creative services in Graphic Design, Web Design, and Web Development for clients ranging from Tech, Insurance, and Entrepreneurs:
• Chinese Culture Center
April 2022 - May 2022 San Francisco, CA
Preparation, collaboration, and design of digital assets and poster for, “Standing Strong for Inclusion”, commemorating the 140th Anniversary of the Chinese Exclusion Act.
•Camp Galileo
December 2021 - April 2022 Oakland, CA
Implement Design solutions for various Marketing Materials, including: Social Media posts, E-mail Marketing Campaigns, and Amazon Advertisements.
• Daniel Lichterman
May 2018 - December 2018 San Francisco, CA
Website redesign for Writing Coach and Admissions Essayist, Daniel Lichterman; responsibilities include: Layout, Wireframing, and Information Architecture.
• Philippe Grandvoinet Decorative Finishes
Dec. 2015 - Aug. 2016 San Francisco, CA
Website redesign for Philippe Grandvoinet Decorative Finishes;
responsibilities include: information architecture, visual asset
organization, and Logo redesign.
• EPIC Insurance
Dec. 2014 - Jan. 2015 San Francisco, CA
Layout, illustration, and typography of marketing deliverables
(newsletter and postcard) for EPIC Insurance.
• IDEO SF
Oct. 2014 - Nov. 2014 San Francisco, CA
Collaborate with Production Lead and Production Team on the
website redesign for IDEO’s Website: “Big Book of IDEO.”
Collaborate with Business Design Lead at IDEO on Steelcase Keynote
Presentation, responsibilities include: layout and custom illustrations
for 6 individual screens.
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Art Instructor AssistantAttitudinal Healing Connections
- Oakland, United StatesPart Time
Successfully implement a 12-week art project in 3 different schools utilizing principles based on the book, “Self as Superhero” by Executive Director: Amana Harris.
Conceive daily exercises and activities in conjunction with final project to prepare for end-of-year exhibition.
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Education
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MFA Design CandidateCalifornia College of the Arts
- San Francisco, United States
MFA Design Candidate enrolled in the three-year track. Core classes included: Typography, Design in Context, and Scripted Graphics. A well-rounded academic outline to be immersed in and learn all of the skills needed as a designer today.
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BA Economics and BusinessUniversity of California, Riverside
- Riverside, United States
Bachelors of Arts in Economics Administration -- a combination of theory, mathematics, and social sciences.
Awards
#DesignoftheWeek WinnerJapan House London
On January 5, 2021. I participated in the open submission, "Design your own architecture for a dog," at Japan House London. While their recent exhibition, "Architecture for Dogs," cannot be viewed in person and can only be viewed virtually, the design submission was a fun and exciting way to have the public participate during their closure caused by the Pandemic.
On January 15, 2021, I noticed on Instagram that my design was picked by Rosa Rogina, Programme Director at London Festival of Architecture. I was so touched to have been chosen and am truly grateful to have been able to participate in this opportunity. It was an inspiring, eye-opening experience that was much needed — especially during such a difficult time.Silver in Textile And Materials / New MaterialsInternational Design Awards (IDA)
The Strip-Mesh Gym Bag is made of a one-sided, color-printed, strip-mesh vinyl banner typically used for outdoor print advertisements. I sourced the banner from a local recycling center located in Oakland, California and its original intent was to advertise a Women’s Marathon Run sponsored by Nike in 2011. The reason why strip-mesh vinyl was chosen in the making of the gym bag is because of the material itself. The material allows for 25% to 37% air-flow and it has a PVC coating on the front and back side, making the material highly durable and suitable for the outdoors.