Rachel Holden

Rachel Holden

Global Brand Strategist (Ex Nike + SKIMS)London, United Kingdom
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Rachel Holden

Rachel Holden

Global Brand Strategist (Ex Nike + SKIMS)London, United Kingdom
About me
I wrote SKIMS' brand positioning, helped Nike say f*** you to a mid-life crisis, and got the world to finally see "female footballers" as footballers.
Projects
  • Nike Women's World Cup 2023
    Nike Women's World Cup 2023Women footballers were viewed as activists, not athletes. I developed positionings that would finally make them famous for their game. Meet Sophia Smith, the striker haunting every defender, Alex Morgan the effortless goal scorer, and Debinha, the Brazilian keeping Joga Bonito alive.
  • Nike Maternity
    Nike MaternityPregnancy is the equivalent of a 40 week marathon - so even when mums are sitting still, they’re lapping us all. I helped launch Nike’s first maternity range by proclaiming mums as the world’s toughest athletes.
  • Nike Men's World Cup 2022
    Nike Men's World Cup 2022“After Messi and Ronaldo, there are no GOATs”. Football was having an existential crisis. But the data proved players were only getting better. “The FootballVerse” restored people’s faith in the game by showing that there’s always another GOAT (sorry, Ronaldo). And just like that, Nike reclaimed its voice in global football.
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Work history
    s
    s
    Brand Strategysomeplace
    Los Angeles, United StatesFreelance
    Mother London logo
    Mother London logo
    Brand StrategyMother London
     - London, United KingdomFreelance
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Skills
  • Brand Strategist
  • Brand Strategy
  • Creative Stragegy
  • Advertising
  • Brand Campaigns
  • Sports Marketing
  • Fashion Marketing
  • Brand Positioning
Education
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    1st BA (Hons) MarketingThe University of Portsmouth
     - Portsmouth, United Kingdom
Awards
    Cannes Lions logo
    Cannes Lions logo
    Gold Lion - EntertainmentCannes Lions
    For Nike Men's World Cup 2022 film
    Cannes Lions logo
    Cannes Lions logo
    Silver Lion - Storytelling for SportCannes Lions
    For Nike Men's World Cup 2022 film
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