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A practical course for business leaders, innovation professionals and business owners that shows how you can work with trends and futures in a strategic way. Learn how you can stay well ahead of your competition and win in your business category using trends and foresight. The future is difficult to predict. But we can get better at dealing with this uncertainty and be prepared for different realities. Learn the tools and frameworks that will help you better understand the future, gather specific insights relevant to your business category and use them to grow and innovate. Who is this programme for?
  • Business Owners and Leadership Teams
  • CEOs, CIOs and Heads of Innovation
  • Strategists and Innovation Managers
  • Designers and Researchers
  • Futurists and Trendsetters

You will learn:
  • How to spot trends early and ride them, not being at the mercy of your category and playing catch-up
  • How to play out different future possibilities and assess them against strategy, avoiding ‘oh shit’ moments
  • How to know where to invest and what is just a ‘hype’
  • How to deal better with uncertainty and safely explore future possibilities
  • Learning and being prepared for different realities

Organisers

Attendees — 50

Trendspotting and Strategic Foresight