The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.
We have an exciting opportunity for a Global Ecommerce Content & SEO Manager to join our Global Ecommerce team here at our Head Office in South Shields. This role will be key to leading all content and technical SEO strategy across all global Barbour.com sites to ensure our customer experience and user journey is optimised and efficient as possible. This role will plan and implement the website SEO and content strategy to increase traffic, engagement and conversion across the business. You will work closely with a third-party agency to implement technical SEO best-practice to help ensure we continue to grow in organic search and will utilise analytics tools to analyse and provide insights to drive internal strategies.
Plan content migration for a new website & manage the deployment of new content globally
Implement a global mobile-first website content strategy
Ensure the timely launch of all site content covering both campaign and product
Oversee creation of onsite content assets, aligning with global brand guidelines
Work alongside studio, brand and creative teams to ensure all website timelines are clearly communicated and planned for efficient campaign delivery
Oversee online content calendar in line with the overall commercial marketing calendar
Work with digital and brand colleagues to define Ecommerce best practice and future content
Ensure all produced content has relevant objectives: brand, sales or engagement and is subsequently tracked and measured
Collaborate with the global marketing team to create compelling and imaginative ways to translate campaign content to the web channel