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Head of Advocacy & Community - GarnierL'Oréal
13 days ago
  • LevelSenior
  • ProfessionsCommunity Manager, Public Relations Manager, Account Manager
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

L’Oréal CPD UKI is looking for a Head of Advocacy & Community for Garnier. As the Head of Advocacy & Community, you will set & implement our vision to be the most talked about, most loved, and most futureproofed care brand in the industry. You will lead your team to drive a forward-thinking social strategy across all channels – ensuring we’re always present & relevant on the trending platforms, creating insight-led engaging content, inventing stand out events, and being the quickest to jump onto the latest trends.
In addition, you’ll set a clear Advocacy strategy and frame for the team to land – ensuring we’re building our brands with the most relevant people & partners – from celebrity spokespeople, to influencers, to celebrities, to journalists, and relevant brands & charity partners.
Finally, you’ll be obsessed with bringing our real-life consumers into our brand – through overseeing a Community manager and e-advisors, as well as exploring new ways to build strong communities within our brand and creating engaging content at scale for our own social platforms. You will work closely with the CDMO team & the CPD Head of Digital transformation and be a key pioneer of Advocacy & Community for Digital-native brands within the Group.
WHO WE ARE
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable.?The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Garnier and Essie.
A DAY IN THE LIFE
On LEADERSHIP
  • Manage, coach & grow a strong team of 5 across Advocacy brand managers (driving organic LOVE via relationships, seeding & events) & Community and Owned Social. Plus coordinating the advocacy tribe which also includes paid social brand managers (focusing on content that wins) to ensure a cohesive total brand advocacy strategy. Ensuring we have the right profiles & ways of working in place to maximize our brands’ vision?
  • Act as a key expert & consultant on the Garnier Management Committee working closely with Brand Business Leaders responsible for the categories to ensure brand KPIs are being met?•Be a key close partner for our UKI CDMO team, as well as our Digital & Ecommerce teams?
  • Building close partnerships with relevant external stakeholders – such as Platform leads, retailers, talent agencies, local spokespeople.?•Sharing best practices & knowledge across the Consumer Products Division
On ADVOCACY:
  • Drive the vision for Garnier advocacy to prioritise brand love & talkability, with a future-proofed strategy on:
- Platforms: coordinating the social tribe to ensure all content is hyper-relevant & forward thinking. Overseeing the team’s real-time analysis of what’s working & not and always optimizing.
- People: setting a clear vision for your team on our celebrity spokesperson & influencer strategy in partnership with our brands, developing close relationships with relevant stakeholders & exploring new, relevant opportunities
- Partnerships: working closely with our PR, brand & charity partners, overseeing the Comms plan to ensure best-in-class partnerships with our key stakeholders, and creating cut-through events & brand moments to engage our communities.
On COMMUNITY:
  • Support the Community Lead in ensuring we’re constantly engaging in conversation with our consumers – overseeing all frontline agents (Consumer Care, e-MUAs) to ensure we have a robust service strategy and a 100% responsiveness on own channels
  • Oversee our Community-led platforms such as My Garnier Community and integrating them into our advocacy strategy.
WHO YOU ARE
Ambition: You anticipate, think and dream big, demonstrating a high level of aspiration. You are self-driven and show proactivity, especially when seeing problems as challenges. You thrive for exceptional performance.
Judgement: You can balance operational and strategic thinking, challenging the status quo and managing confrontation effectively. You cut quickly through complexity and ambiguity whilst also thinking sustainably and are future-oriented. You reduce complexity to get things done.
Resilience: You always demonstrate purpose and ownership mindset but manage your own energy well. You uphold positivity for others and persist, bouncing back when faced with obstacles. You step back at times and accept limits.
Empathy: You cooperate and network effectively, creating genuine and trustful relationships with diverse people. You are sensitive to beauty and related emotions, always supporting others and showing benevolence. You understand and respect others’ feelings and motives.
Learning Agility: You are a self-motivated learner, showing self-awareness and demonstrating openness and curiosity. You experiment and learn from mistakes and past experiences, always showing courage and stepping out of your comfort zone. You support the development of a learning culture
WHAT WE OFFER
Our people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself.
Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. You will also have access to private medical and dental insurance, an enhanced pension, 25 days annual leave increasing after 3 years’ service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance service available to all employees for if and when you need it.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

Skills Required

  • Community Management
  • Build Relationships
  • Strategic Thinking

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