Organised by General Assembly
Course Overview
Get the tech skills, career advice and networking opportunities needed to advance your career in Digital Marketing, in ten weeks.
General Assembly’s Digital Marketing short course is designed to help you drive growth with multichannel campaigns powered by data and customer insights. You’ll achieve this with training that is led by instructors who are expert practitioners in their field.
By completing this course you will gain the essential fluency to execute digital marketing campaigns, win customers and collaborate with agencies.
Who's It For?
This is a beginner-friendly program with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns. Whether you’re brand new to the field or you’re looking to get more from existing campaigns, the General Assembly curriculum will enable you to explore the full suite of modern marketing tools and put them to work for you, your company, and your career.
What You'll Learn
This course will equip you with the skills you need to be a productive and effective marketer and keep pace with an evolving digital landscape. You’ll learn current tools and best practices to drive sales leads, boost customer engagement, and help your brand stand out in a crowded market. Throughout this expert-designed program, you’ll:
- Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
- Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
- Execute marketing strategy that’s powered by data and customer insight.
- Measure and optimize performance for campaign success using Google Analytics.
- Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.
Duration and Study Load
- 10 weeks part-time
- You will be expected to spend time working on homework and projects outside of class hours each week, but the workload is designed to be manageable alongside a full-time job.
Assessment
For your final project, you’ll work on a real-world marketing problem, crafting an end-to-end campaign plan across multiple channels. You’ll set objectives and KPIs, engage with customer research and storytelling, lay out tactics and a creative brief, and harness data to optimize your campaign. You’ll also deliver a final presentation which can serve as a campaign case study for stakeholders, future employers, or your portfolio.
Throughout the course, you’ll also complete a number of smaller projects designed to reinforce what you’ve learned in each unit.
Upon completing this course, you will receive a signed certificate of completion. Thousands of General Assembly alumni use their course certificate to demonstrate their job ready skills to potential employers — including the General Assembly network of 19K+ hiring partners — along with their LinkedIn networks.
Payment Options
General Assembly offers a variety of different financing options, including installment plans, student loans and tuition discounts so you can focus on what counts — your education. Speak with the General Assembly admissions team to learn more and find the best fit for you and your finances.
Want to know if this course the right fit for your career goals?
Complete the form on the GA site and schedule a call to learn about:
- What you can expect upon completion
- Current payment plans and discounts
- Learning style and career coach support
- Upcoming start dates
- And everything you need to know to start a career you can love!